Having your own domain is key to owning your digital identity. I migrated from google to proton seamlessly and I can migrate away if (or when) Proton turns to shit. 80% of mailboxes are owned by ether Google, Yahoo, or Microsoft. We know they can’t be trusted with that much power.





You already have. Shit like that drives conversion in the short term but it sacrifices usability and brand value. Managers love this shit because they can tell the board they made sales go up x% and then they’re off to ruin another business.