But only in Japan? According to the site. To bring the Japanese prices in line with ROW.

I’m planning on dropping Switch Online this summer. I rarely use the Switch anymore. My wife bought it for Animal Crossing, and lost interest within a month. I bought Breath of the Wild and lost interest in about the same time. However, I still play Animal Crossing, though lately I’ve been playing New Leaf on the 3DS. The online services were shuttered, so I don’t mess with that, but it’s still a fun game. Our Switch collects dust. (To be fair, our 3DS collected dust for a while until I decided to buy New Leaf and start playing that.)