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Is there maybe a generational gap? I am older and I very, very rarely watch videos. Maybe when I am totally stuck in a game will I watch a walkthrough. But just watching other people play is something my kids and their friends do. I think games just caught up to sports, where most fans spend more time watching than playing as well.
Super gross conclusions/recommendations from the marketing firm in the article.
I imagine that if the finding was “gamers spend more time watching friends play”, they’d suggest monetizing the couch cushions.
I very much doubt that people are watching games exclusively though. They are probably working, playing a game themselves (I watch while playing Football Manager etc…) or glued to their phone.
I can see where the next revenue stream will be: Publishers want a tithe from Twitch for streams of their products. They’ve been polite up until now because its free marketing, but if even one dataset says there’s money to be made…
Phil Fish was the first and got blown out over it, we should have taken heed.
Even if they tried I don’t think they have the leverage to make that work. What games or publishers are big enough that such a move would go worse for Twitch than it would for them? Most of the time indie games make for better content anyway. Twitch could just ban games that don’t include an unconditional free streaming license in their terms of service and not lose much of any popularity, while the game publishers trying to extort them would absolutely lose popularity.
If you go on twitch now, I’m guessing minecraft, COD, and WOW are all in the top 10, if not top 5, for gaming streams. All owned by Microsoft, among many more
Would it hurt Microsoft game sales? Definitely. Microsoft has the leverage, and they’ve been fucking around for a while and haven’t found out yet. It would be a stupid thing for them to do, but I wouldn’t put it past them
Twitch is also not doing amazing. Streaming is expensive, and they’re trying hard to get their revenue up…they’re not on solid footing with Amazon right now







