For me it was Spotify. Their radio mixes were far too repetitive and I got sick of hearing the same songs so I shopped around, and I found out Tidal offers higher quality streaming at a lower price. Extra bonus: Tidal’s radio mixes are far more diverse. Small caveat: not everything is on Tidal; some albums missing, some artists don’t publish to it because Spotify and iTunes are the forerunners with most tech manufacturers supporting them natively (such as the Spotify integration in Bose hardware), whereas Tidal maintains the audiophile niche (only integrated with Sonos and Bang & Olufsen I believe).
Exactly. People hate change and when you force them to change they will almost never come back if they find a decent alternative
For me it was Spotify. Their radio mixes were far too repetitive and I got sick of hearing the same songs so I shopped around, and I found out Tidal offers higher quality streaming at a lower price. Extra bonus: Tidal’s radio mixes are far more diverse. Small caveat: not everything is on Tidal; some albums missing, some artists don’t publish to it because Spotify and iTunes are the forerunners with most tech manufacturers supporting them natively (such as the Spotify integration in Bose hardware), whereas Tidal maintains the audiophile niche (only integrated with Sonos and Bang & Olufsen I believe).