Games@lemmy.worldEnglish · 5 days ago

Electronic Arts has launched EA Advertising, a way for brands to integrate ads in games

www.eurogamer.net

106

344

Electronic Arts has launched EA Advertising, a way for brands to integrate ads in games

www.eurogamer.net

Innerworld@lemmy.world to

Games@lemmy.worldEnglish · 5 days ago

106

EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience

www.eurogamer.net

EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.

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5 days ago
I think legos are in their own genre no matter what. That’s like advertising a game franchise.

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