EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
  • Flamekebab@piefed.socialEnglish
    1·
    5 days ago

    I was thinking the same - i hadn’t realised that it ever went away (as I don’t play the genres traditionally associated with in game ads).