The problem is that the people in charge of the streaming services are very bad at making TV, because their business model is not the same as TVs business model. TVs business model is: sell ads. Run 24 episodes, every episode, build numbers, keep it going. There’s not much brand loyalty, there’s show loyalty.
Streamers care about one thing: getting you to subscribe. The Witcher is a great example. They got a lot of people to subscribe based on season one. Afterwards, all they might be able to use it to get other people to join, and they do, the real money isn’t getting other people to join who’ve never heard of the show, either by advertising for the Witcher, or by moving onto some other property that has a rabid fan base, adapting it, and getting them to join (see also one piece, avatar, etc.). And when they’re waiting for the next season, they find other shows, and are now subscribers for life, and who cares if the next season is 3 years away… or never comes.
The problem is that the people in charge of the streaming services are very bad at making TV, because their business model is not the same as TVs business model. TVs business model is: sell ads. Run 24 episodes, every episode, build numbers, keep it going. There’s not much brand loyalty, there’s show loyalty.
Streamers care about one thing: getting you to subscribe. The Witcher is a great example. They got a lot of people to subscribe based on season one. Afterwards, all they might be able to use it to get other people to join, and they do, the real money isn’t getting other people to join who’ve never heard of the show, either by advertising for the Witcher, or by moving onto some other property that has a rabid fan base, adapting it, and getting them to join (see also one piece, avatar, etc.). And when they’re waiting for the next season, they find other shows, and are now subscribers for life, and who cares if the next season is 3 years away… or never comes.