“The “Dead Internet Theory” is a concept suggesting that the internet has largely been abandoned by humans and replaced by non-human activity. It posits that most online content, interactions, and engagement metrics are driven by bots, algorithms, and artificial intelligence, creating the illusion of a vibrant, human-driven web.”
It’s very confusing when it happens to someone you know because they usually aren’t horrible people. Nor are they particularly stupid, at least not more or less than your average human.
I think people in left-of-center spaces like to say things like “The Republican party is a cult” as a sort of disparaging cliche without really appreciating what a cult is or how they operate in real life. They see things like “Donald Trump ate a live baby on camera today, also his support among Republicans is at 90%” and assume that 90% of Republicans are cool with infant cannibalism, when in reality those Republicans just don’t see the same news we do. They are actually in a cult, which means (among other things) that they are conditioned to believe the cult leader (Trump, at the moment) and his approved mouthpieces, and only them. They’re reminded, constantly, that the left is deranged and willing to say anything to make Trump look bad, so when Trump does something so heinous it actually does penetrate their media bubble, it gets brushed off as more evidence of the left’s lunacy. It’s a very resilient form of conditioning and it’s been going on way longer than the internet’s been around, and it’s… really hard. Because they aren’t horrible people, mostly. They’re mostly scared, and broke, and confused about the world, and they flock to people like Trump because they have been told by their handlers that he’s their best bet. Once he’s dead or too toxic even for the Republicans, they’ll be reoriented toward the next leader.
I am constantly reminded of a song from the early 2000s called Bastard by Ben Folds, especially the lyric that goes “spread the facts on the floor like a fan. Throw away the ones that make you feel bad.”
The Republican party is a cult through and through, and the way cults work is that they give the desperate and victimized an answer to their troubles. They tell them that it isn’t their fault, it’s someone else’s. Specifically, it’s the Outsider’s fault. They appeal to their emotions and create an insular bubble against anybody who says anything that goes against what they believe. Because if you aren’t with them, then you’re against them. And that makes you an Outsider, too. An enemy to be hated and vilified.
So they decide on their answers before they’ve even seen the facts, and any that don’t fit what they want can be safely discarded as the enemies’ lies poisoning their glorious truth.
And what makes this even harder to combat is that there’s a tipping point for most people beyond which it’s incredibly difficult to come back from. You have the real crazies who don’t care anymore, if the leader says babies are delicious, then they’ll start boiling cooking oil, but for most people in a cult, the thing that truly traps them even if they’ve realized that the cult is wrong, is that they’d have to admit that they’re wrong. And not just that they, themselves, are wrong, but that everything they’ve done, everything that they’ve believed, for years and years, is wrong. And it’s a rare kind of person who can look down from the summit of that mountain and accept that every step they’ve taken up it has been a step in the wrong direction.
I’m also reminded of Nazi Germany. The people turning in Jews weren’t the monsters at the top, like Heimlich Himmler, they were “good people” - the neighbor who always has a pocket full of dog treats when they go out for a walk, the owner of the local grocery store. The people you walk past every day at work or on the street. Your mother, father, aunt, or cousin. Your friends. “Bad people” are never “bad” people. They’re just people. There’s footage of Hitler that’s been floating around the web for decades at this point that people almost unanimously say is unnerving: it’s Hitler, sitting at a table outside, who turns to the person holding the camera and gets up, saying “What are you doing, filming an old man like me? I should be the one filming a beautiful girl like you!” People are unsettled by it because it’s simply Hitler being human, like anyone else. He’s not acting like the monster that we see in our heads. He’s just…a person. And that goes for all of the worst monstrosities to ever walk the planet - and the most gentle of saints. Each and every one of them is…just a person, who, like everyone else, believes that they’re the hero of their story.