International fans visiting the US for the World Cup have become frustrated by the culture of having to tip servers, telling the BBC that tipping fatigue has set in.
a while ago, I wanna say 2010ish, the new CEO of JCPenney had a bold new vision for the brand. Instead of things being marked up and then perpetually “on sale,” what if they just… marked things as the price they are? Sales collapsed by 25% and the company lost a billion dollars in a single year.
There is a reason things are the way they are, no matter how stupid they look. Consumer psychology is a trip.
Edit: and the thing is this probably works on the reader of this comment as well. Consumers, when asked, will say they prefer transparent pricing structures. But their real world behavior is the exact opposite.
a while ago, I wanna say 2010ish, the new CEO of JCPenney had a bold new vision for the brand. Instead of things being marked up and then perpetually “on sale,” what if they just… marked things as the price they are? Sales collapsed by 25% and the company lost a billion dollars in a single year.
There is a reason things are the way they are, no matter how stupid they look. Consumer psychology is a trip.
Edit: and the thing is this probably works on the reader of this comment as well. Consumers, when asked, will say they prefer transparent pricing structures. But their real world behavior is the exact opposite.