You may be overestimating how many Ram drivers actually use their truck for anything besides peacocking. Maybe it’s a regional thing, but around here I see more of them without a scratch on the bed than hauling or towing anything.

Average Ram owner: WTF is this nerd shit?

It also makes it impossible for a show to get later word of mouth bumps. Nobody sees it, new users don’t even know it exists, and so it has no metrics and no future whatsoever.