

After the rage… Well duh? Obviously.
Advertising is all about human psychology whether they be adults or kids. Does anyone expect an advertising agency to dismiss all research on adults and start from the ground up targeting kids? That’s not how innovation (that hurt to type in this context) works; we build on previous work.
I bet the same principals work for Facebook/Instagram/Tiktok and thousands of independent ad agencies derived the same conclusions through different means. Because it’s Philip Morris, should they be the one prohibited from marketing other brands they own?







Got some sources to share? The quick search I did doesn’t support your argument.
Also, Aardman is a rocking studio with quite a history. (Yes, I know they went digital for a bit after the fire)