tl;dr it’s a creative hobby
Not a furry per se (yet maybe) but I’m in the same social circles, ymmv. Basically it’s just oc cosplay, and like all hobbies and crafts some people have a more enthusiastic, personal approach to it; and some like it surface level.
Essentially, it’s a joint art style in a large art community. People get to create their own characters and share in that art culture, and for some it’s a very powerful escape and a way to explore yourself in a different way.





In the era of mismanagement and cancellations, it’s nice that they’re like “oh we think this is pretty much as complete as we could make it and there’s not much more room in it to grow. Now what do we make next”