Companies keep pushing AI as something positive, in increasingly stupid ways.

From the SAAB JAS-39 Gripen E fighter supposedly having AI, to the Sony A7R VI having AI auto focus, and other weird applications.

As a resonably logical person who works in IT, I can see the Gripen E having the space, energy and general computing resources to run a local AI model, but the Sony A7R VI?

I am mashing X hard on that one!

How much of AI bullshit is just machine learning and just older tech we have had for a while under different names?

Don’t get me wrong, I hate AI with a passion, I am not trying to excuse it’s use, I am trying to figure out what devices use AI branding as a marketing gimmick while using less bad crap, and what devices actually could use AI.

As an IT guy and a hobby photographer I feel like AI is far too much A while inhibiting the I of the user.