Companies keep pushing AI as something positive, in increasingly stupid ways.
From the SAAB JAS-39 Gripen E fighter supposedly having AI, to the Sony A7R VI having AI auto focus, and other weird applications.
As a resonably logical person who works in IT, I can see the Gripen E having the space, energy and general computing resources to run a local AI model, but the Sony A7R VI?
I am mashing X hard on that one!
How much of AI bullshit is just machine learning and just older tech we have had for a while under different names?
Don’t get me wrong, I hate AI with a passion, I am not trying to excuse it’s use, I am trying to figure out what devices use AI branding as a marketing gimmick while using less bad crap, and what devices actually could use AI.
As an IT guy and a hobby photographer I feel like AI is far too much A while inhibiting the I of the user.
AI goes back way before machine learning. I’ve been familiar with the term “AI” in computing since at least the 90s and I’m sure it’s older than that.
At this point, when I see it slapped onto a product I assume it’s unrelated to LLMs and just a marketing term the same way “organic” is slapped onto every food product.
It’s funny how you think “AI” was more legit in the 90s. It’s always been fake.
Dedicated ML models aimed at very specific domains are actually incredibly powerful, and a far better usage of the technology - especially in locally-hosted contexts - than general-use LLMs. The examples you’re talking about are almost certainly the former. And at any rate, the colloquial term “AI”, in my experience and understanding, mostly refers to LLMs these days.
I mean if it’s actually bringing a tangible benefit I don’t see a problem with ai being used in autofocus, it’s actually one of the useful things it’s supposed to be alright at. That being said it’s probably not efficient to run an actual neural network on a camera.
What “intelligence” is needed for auto-focus? It’s literally just a data processing function. There’s is no “AI”.
Recognising objects and what to focus on. But most autofocus is more than good enough and you can set zone focus to catch most things with a recent enough (like the last 10 years) camera. There’s uses for decent subject tracking but from all I’ve seen the improvements that ai adds are tiny at this point, it’s more for things like sports or dancing or whatever where facial features will be obscured and you want it to predict where they’ll be without actually seeing it.
The AI in JAS-39 Gripen is a highly specialized typ of support system, its supposed to support the pilot in some way when doing specific tasks. Its not the same as chatGPT or claude.
I read the paper many years ago trying to use onboard video of the sky to reconstruct GPS coordinates or some other typ of navigation reference after flying into areas with heavy jamming but that was for some sort of drone I think. So its probably something like that.
I see it as well. Your random low-spec computer will now be a somethingsomething AI laptop. Your software and products AI powered and your company AI first. Could mean anything. Maybe they slapped a label on it because it uses maths. Or they added an API. Or maybe it actually uses some modern form of AI. Or it’s the same thing as before. It’s a marketing term, everything needs to “have” AI because it’s modern and maybe still has some futuristic connotation for some people.
Yeah, I feel like companies use “Ai” as a generic “computer magic” term.
That’s what it is. It’s a fake grift. Actual magic is at least honest.
This was my favorite example of AI for the sake of marketing and nothing else. The tefal rice cooker with AI
Dankpods ❤️
How much of AI bullshit is just
machine learningcomputers and just older tech we have had for a while under different names?100%. There is no such thing as “AI”. It’s a complete grift. That’s why literally anything can be “AI”. It’s all pure bullshit.

