If I had a dollar for the number of times I’ve heard some CEO proudly declare in an all hands meeting that all his CEO buddies just LOVED the latest gleaming turd that we’re trying to speed run towards a failed MVP, I could buy myself a nice dinner. Tip included.

But those people are virtually never the target user. And they don’t really care what the target user thinks. They just think anything that has the remote whiff of dollar signs is a good idea.