EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
    • PhobosAnomaly@feddit.ukEnglish
      6·
      3 days ago

      I remember when Quake Live introduced it, but it never really gained any traction.

      A popular server-side mod for Counter-Strike (the 1.6 era) introduced in-map texture substitution for advertising as well… but I think it was pissed on by the community so much that it never saw widespread use.

      Sounds like the time is right to try again.

      • ms.lane@lemmy.worldEnglish
        2·
        2 days ago

        NFS Underground 2 had in-game advertising for Cingular and Burger King.

        NFS Carbon was absolutely plastered with T-mobile advertising.

    • Flamekebab@piefed.socialEnglish
      1·
      3 days ago

      I was thinking the same - i hadn’t realised that it ever went away (as I don’t play the genres traditionally associated with in game ads).